Being able to convert videos on Windows is a lot more useful than most people realize. Aside from the fact that it will help you ensure your videos are compatible with any device or platform by converting them to the right format, it will also allow you to compress videos more effectively using newer formats.


If you want to convert videos on Windows however you will need a video converter. Nowadays there are two options in particular that you could consider:

•    Web-based video converters

Essentially web-based video converters take the form of websites that will allow you to convert videos. Typically converting a video is as easy as adding the file that you want to convert and selecting a format to use.

While these converters are generally free – they do tend to have ads of some form. On top of that most have other limitations as well, such as a maximum video duration or file size. The format selection on these platforms may be restricted to the more popular formats as well.

Another factor to keep in mind is that if you want to use a web-based video converter you’ll have to ‘upload’ the video that you want to convert to add it. Depending on the speed of your internet connection and the video file size that could take some time.

Some web-based video converters do support cloud platforms, and will be able to convert videos from Dropbox, Google Drive or other platforms.

•    Video converter software

In contrast to web-based video converters, video converter software will need to be installed on your Windows PC. However once it is installed you don’t need to worry about having to upload videos online, as the converter will be able to switch the video format directly on your PC instead.

The effectiveness of video converter software can vary in terms of the selection of formats that are supported as well as any limitations that are present. Free video converters in particular often have restrictions that can only be lifted by making a purchase.

That being said video converter software is often more versatile than its web-based counterparts, and will give you more freedom to adjust the video parameters. Most have other features as well to compress and in some cases edit videos in basic ways too.

In short if you want to use software to convert video formats, it is important that you scrutinize their features and limitations and find a video converter for Windows that will give you what you need. It may also be a good idea to find out more about how user-friendly they are and what needs to be done to convert videos using them.

Regardless of the option you choose, it may help to get to know a bit more about the types of video formats – so that you can choose the right one. If you already know the video format that you want to use, you can go ahead and explore either of the options listed above depending on your preference.