How Long Should Your Facebook Post Be? Make Your Post User-friendly

Facebook is a fantastic platform for all types of people and content. Facebook has become one of the top most social media platforms preferred by Social media Marketers around the world. 

Facebook (Now “Meta”) is currently used by about 2.85 billion monthly active users worldwide. (Meta 2021)

Facebook is now 17 years old and was developed in 2004 by Mark Zuckerberg, a Harvard Student. 

Since then Facebook (now “Meta”) has been at the top of its Social Media game and was the top most downloaded application in 2010, (Miller, 2019). 

Here in this blog we will discuss Facebook and the appropriate size of content for a user-friendly facebook post. 

It is easy to just upload a little post with text, pictures and or videos, but it is not the same when you really want to have a high rate of content interactions and engagements. 

Here’s what you need to do to make your facebook posts more user friendly.  

  1. Facebook post text, character limits 

Maximum number of characters that can be in your facebook post is 63,206, so it means that you have quite a lot of space to fill up. 

A study done by Buddy Media in 2011 states  that facebook posts with up to 80 characters achieve a 27% higher engagement rate than other larger posts.

 Although newer studies suggest a lower count for the optimal Facebook post length so we believe that posts between the 40 to 80 characters ranges are best.  

  1. Facebook Media Dimensions    

Every social media application out there has its own algorithm and its post criteria that it mentions to its users. It is vital that we produce content that is according to the provided guidelines. Here are a few technical aspects that will help you write a perfect facebook post. 

  • For images the standard recommended size is 1200 x 630 pixels, 1200 x 1200 or 1080 x 1080 for square images, 4:5 aspect ratio for vertical portrait, 1.91:1 (horizontal), 1:1 (square) and 2:3 (tall). 
  • For videos the suggested size is 1280 x 720 (landscape) 720 x 1280 (portrait), aspect ratio 9:16 (portrait), 16:9 (landscape). 
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Suggested video formats are .mp4 and .mov. Maximum file size and length is 4GB size and 120 minutes video length.

  • According to the study led by Buddy Media in 2011, posts up to 80 characters achieve a 27% higher engagement rate than larger posts. (Ciarallo, 2011) 
  1. Be Selective and Specific 

It is very important that you have a whole strategy behind your facebook post. It does not matter if you are posting a personal or a business oriented post that you have in mind for your brand, you need to have a well thought out plan according to the criteria facebook provides and according to your own social media marketing strategy. 

Make sure that whatever your strategy is, it is specific and selective in terms of the content that you have created for your post.  

  1.  Keep your Content Brief, Relevant and Concise 

There are a few do’s and don’ts of content writing that you need to know about. The most important one is that you keep your content brief and concise while being relevant to your subject.

Majority of people tend to skip through content and this means that their attention span is quite short when it comes to reading. Every single type or category of content is based on specified criteria of word count. 

It is vital that any content writer follows a proper word count guideline. 

It is best to use a word counter online

as it is both convenient and helps you examine your content as it tells you about the word count in your content, the pages, sentences, and even the word density, with grammatical checks as well.   

  1. Maintain Qualitative Standards 
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It is essential for the user to ensure that the standards of quality of the content that they are posting are maintained.

As the audience has its own expectations from the brands that they follow and they expect certain things to be according to what the brand represents.  

  1.  Be creative and expressive

There is no use of posting content on facebook if your content is not interesting, because in order to capture someone’s attention you have to make sure that your content is compelling and intuitive

Be creative but at the same time do not use “clickbait” and or spread any kind of misinformation as that will affect your content and cause it to be flagged by facebook  

Here are a few ranking signals that facebook uses to rank your

Organic content.

  • Recency

Recency is how recent your content is as facebook algorithm displays newer content at the top of the feed. 

  • Type of Content 

The type of content in the post is examined, for example the media attached into the post such as images, links, videos etc. It also checks what type of media the audience interacted with the most.

  • Popularity 

The popularity of your post matters a lot. Is your post being liked, shared, more comments on it, or is it being swiped on.  

  • Relationship or connections

On whose post does the user engage with and how frequently, plus the follows, tags, messages etc of the user.   

 Why is Facebook such a popular social media platform!?  

  • Worldwide Outreach 
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Why Facebook is one of the top social media apps is because it is not restricted to an individual region and is free of cost for anyone and everyone around the world to use. 

This reason makes it one of the most used social media platforms around the globe.  

  •  Ease of Access 

The thing about facebook is that it is a very simple app and anyone from the ages of 13 to 65+ can use the app with ease, which makes it simple for people around the world to use. 

The major plus point is that facebook is available in 111 languages, so there is absolutely no language barrier that prevents people from using it.  

  • Management and Measurability  

An application like facebook really gives the user access to his or her content and makes it really manageable for the user to set up their profile as they desire. 

Personalization is the top feature of social media apps like facebook as they help the user publish his or her content as they wish and how they may want it to be.

These apps like Instagram and facebook have integrated analytics systems that run on complex algorithms and help the user measure and improve the outreach of their content.  

  • User Friendly

Facebook is a very user-friendly social media app as it is based on a pretty straightforward UI (User Interface), which means that you do not need to be a tech savvy computer nerd to use facebook and upload content as you wish.  

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