There were an estimated 3.9 billion email users in 2019. And experts estimate that this figure will soar to 4.3 billion in 2023. That comes as no surprise. That’s because we are living in the age of interconnectivity and technology. And for marketers, they see a huge opportunity in email marketing due to its popularity.
According to a study by eMarketer, email marketing has one of the highest ROIs among all other digital marketing strategies. It can garner up to 122 percent ROI in one single campaign. If that doesn’t persuade you to whip up an email marketing strategy, we don’t know what will.
Another widely-used digital marketing tactic is SEO. Search Engine Optimization is the utilization of keywords for brands to rank on the first pages of search engines. And if marketers put email marketing and SEO in tandem throughout their campaigns, they will have a robust advertising plan that can boost the company’s bottom line.
If you’re not convinced, here are seven ways email marketing can bolster SEO results:
- Great for A/B testing
In SEO, keywords are of the essence. Marketers are always looking for the most competitive and high-volume keywords relevant in their niche. When you’re doing email marketing, you can play with keywords. From the subject line to the content, integrate keywords, and see which emails garner more engagement and actions from your target audience. This way, you can apply these analytics reports in your future campaigns.
- Increases social media followership
In your emails, you can have the option to include your social icons so your audience can quickly click on it if they wish. These can lead to higher followership, especially if your email offer is irresistible.
- Improves social media engagement
In SEO, engagement is one of the most important metrics that marketers aim for. You can ask any marketing agency and they’ll tell you that engagement should be one of the initial processes that can lead your audience further down the sales funnel.
When you lead more users to your social media pages, you can connect with them on a personal level. By posting compelling content, you will know more about your audience better than anyone else through communication.
- Delivers a more targeted content
Marketers use a myriad of tools that target email recipients. For instance, there are CRM, or email marketing tools that can segment and automate your email list. Depending on the target audience you’re after, you’ll have the option to A/B test your emails as well. This can drive more positive results. For instance, you can send email follow-ups to users who abandoned their carts on your site. Better yet, you can send emails depending on the audience demographics and psychographics. This way, you know you’re not wasting efforts on email marketing.
- More website visits
One of the objectives that you should aim for is higher website traffic. When you’re getting recipients to open your email, that’s already an achievement. But when you’re getting them to click on your company URL, that’s an even better achievement as a marketer. Leading them to your website shows that they’re interested. And this is the reason why you should also optimize your website for SEO to make audiences purchase your products or services.
- Boost shares on social media channels
The reason why more and more brands are banking on email marketing is how it can trigger quality leads. You can integrate another level of personalization and compelling calls to action that can impact audience behavior. And when you’re sending excellent offers or content, your target audience will likely share it on social media.
- Gains credibility
Sending content through email gives life to your blogs, videos, infographics that have been left behind your evergreen content. When you’re sending your audience valuable content, this will create top-of-mind awareness. For one, when they read relevant content, they’ll likely remember your brand and establish an affinity towards it. Getting exposed to informative content will add to your credibility as brand overtime. This way, you can become an authority in your niche.