The digital marketing agency is a dynamic and exciting world with so many innovations being introduced left, right, and center. Below are the top 7 tech trends that could change the world of digital marketing.
- Augmented Reality
Drastically different from virtual reality, AR layers digital elements into the real world through smart devices like phones and tablets. Although the technology has been in existence for quite some time, it is through technological leaps like powerful processors in handheld devices that AR really took off.
Its implication in the digital marketing space is hard to foresee but we are already seeing where the trend might go. Companies are already implementing AR to make it easier for customers to see how a product might fit into their lives. Take IKEA for example. They are using AR to let shoppers see how a piece of furniture might look in their living room.
- Social Media Commerce
Already we are seeing a spike in small businesses operating purely through social media. Platforms like Instagram and Facebook were quick to capitalize on this by implementing a dedicated feature to aggregate all commerce-related posts.
A lot of entrepreneurs turn to social media to jump-start their business because it’s cheap with a huge audience base. They don’t have to invest a lot of their capital on things like rent, owning and maintaining a web site, or inventory. Instead, they can focus more on the products and services that they offer.
- Voice Search
The appeal of voice search is its convenience. If you want to know a recipe, there’s no need to pull out your phone or computer and type it in. Instead, you can quickly say “How do I make mac and cheese?” and the speaker will comb the web for the recipe all without lifting a finger. Marketers now need to optimize their content to accommodate for voice searches such as including questions, making the site scannable, and using long-tail keywords.
- Artificial Intelligence
AI is at the forefront of digital technology’s rapid rise. Already it is boasting impressive abilities like tracking and analytics that help marketers make better decisions, drive revenue, and reach more audiences. Features like automation have made marketers efficient in their task management and optimize their schedule. They can send personalized emails each time customers make a purchase or when they abandon a cart, all without lifting a finger.
- Video Marketing
Looking through Youtube and you will begin to see content after content that is riddled with advertisements and sponsorships. This is no fluke. There is a lot of attention being paid to video marketing according to Arcane Marketing. After Google, YouTube is the second most popular search engine and this shows that people want video content that they can see and follow instead of just reading it off a website. Brands are starting to realize this and some have partnered with popular content creators to capitalize on their popularity.
- Social Messaging Apps
Social media’s little sister, social messaging apps, is also making waves in the digital marketing world. Even the people who don’t check their social media use messaging apps like WeChat, Facebook Messenger, and WhatsApp to name a few. Marketers can utilize this to communicate directly to customers. This can be a customer support channel that is always open. And it offers a lot more personalization than calling a specific customer support number.
Last on this list is the growing demand for businesses and brands to be more transparent to keep customer trust. A lot of regulations have been put into effect to ensure privacy concerns are addressed especially in online transactions. Businesses that heavily rely on customer data to personalize their communication copies, they should make it clear when data is being collected and provide a reason why.